For small business

Wherever you're at, we pick it up from there.

A site that needs rebuilding, a developer who stopped replying, or a question about AI nobody has had time to answer. Different starting points. You don’t have to know which one you’re in.

What that costs you right now

Someone looks you up on their phone at nine at night. They want the price, the hours, or a way to book. If it takes more than a few seconds they go back and try the next result. You never find out that happened.

The price on the site is last year’s. Somebody who left in March is still on the team page. A service you stopped offering is still listed, so you take the call and spend it explaining that you don’t do that any more.

Somebody on the team has been using an AI tool for client work since the spring. Nobody has agreed whether that’s fine, nobody wants to be the one to raise it, and there’s no rule to point at either way.

The same numbers get retyped into three places every Monday, because that’s how it has always been done and the person who does it is quick at it now.

None of it arrives as a complaint. The signal is a slow month you can’t account for, and a short list of things everyone has quietly agreed not to bring up.

The part everybody underestimates

It isn’t the work. It’s getting the work done.

A price change is ten minutes. Finding whoever built the site, working out whether they still do this, describing the change, waiting on a quote for ten minutes of work, and approving it, is most of a week, in the gaps between everything else you do.

So it doesn’t happen. The change waits for a batch, the batch waits for a redesign, and the redesign gets quoted at a number that makes you close the tab.

Nothing is forcing this

Local government has dates in law. You don’t. Nothing on your site has to be fixed by April, nobody is going to make you work out what AI means for your business, and no one is coming to automate the thing you do by hand every Monday.

What happens instead is that all of it slips a little each quarter and you get used to it, until the gap between how you actually work and how you look from the outside is wide enough to cost you something you never see.

Four ways people arrive

Most people turn up with one of these. You don’t have to know which service it is. Working that out is our job, not yours.

“The last person stopped replying.”

You had somebody. They moved on, got busy, or the agency reorganised, and the logins still work but nobody owns it. We pick it up as it stands, no rebuild required. The things that expire stop being your problem, and half an hour of work stays half an hour of work instead of becoming a project with a kickoff call.

See what that covers

“It’s old enough that fixing it isn’t the answer.”

Looking after a site carefully doesn’t change what the site is. If the structure is wrong, or the whole thing was built for a business you don’t run any more, we say so on the first call rather than a year in. Scoped and priced before it starts, and there’s also a way to fold a rebuild into the monthly instead of paying for it once.

How projects run

“Everybody’s guessing about AI.”

Either nobody is using it and the question keeps getting deferred, or half the team already is and nobody agreed on the rules. We start from how your week actually works rather than which tool to buy, and if the answer is that this doesn’t help you yet, that’s what you’ll hear.

Where this actually helps

“The same work gets done by hand every week.”

Somebody retypes the same numbers into three places every Monday, or the handover between two people is a message that sometimes doesn’t get sent. We build the small thing that carries it instead. Every one of them ends at a person: approval is the last step and it’s yours.

What we build

We’ve done this for a business like yours

The Watercraft Connection rents jet skis and kayaks. Bookings came in by phone and the calendar was on paper. We rebuilt the site, put booking online, and moved the schedule into something the whole business runs on.

That was two of the four above in one engagement, which is the usual shape.

Read what it involved

How we work with small businesses

Some of this renews and some of it finishes. Looking after a site is quoted for a year and billed monthly. A rebuild or a build is scoped and priced before it starts, and when it’s done it’s done. The AI work and a piece of tooling can be either, depending on whether you want us there afterward.

On anything ongoing there’s no setup fee and no hourly billing. The number is the number, so a busier month doesn’t produce a bigger invoice.

We don’t publish a rate card, because the honest answer depends on what’s already there. One call is usually enough for us to tell you the size.

You own all of it. The code, the domain, the accounts, the content. That’s true while we work together and it stays true if we stop.

If you’re comparing options

Including the option of not hiring anybody.

A freelancer
Often very good and usually cheaper by the hour. The risk is availability rather than skill: one person with other clients, and when they get busy or move on, you start over.
An agency retainer
Buys a block of hours that typically expire at the end of the month. It works if you have a steady stream of work. Most businesses this size don’t, which is how you end up paying for hours you didn’t use.
A one-off project
Right when there’s a clear thing to build and a clear end, and sometimes that genuinely is all you need. What it doesn’t cover is the day after it launches, which is where sites start drifting again.
Doing it yourself
Genuinely right for some businesses. The cost isn’t the subscription, it’s your evenings, and the things nobody thinks to check until they break. The same goes for buying everyone an AI licence and hoping: the tool was never the hard part.
Nothing at all
A real option, and sometimes the correct one. If the site brings in nothing and nobody looks at it, that’s worth knowing before you spend anything on it. We’ll tell you on the call if that’s what we think.

One message is enough

Send the site address and the two or three things that have been bothering you. We’ll come back with what we’d do first, what it costs, and whether you need us at all.