It depends on how much there’s to fix, and we’d rather tell you a real number than a fake one. Projects get a fixed price against a written scope before anything starts. Ongoing work is a flat monthly rate. One call is usually enough for us to tell you the size, and there’s no setup fee either way.

Is this ongoing or one-time?

Both, and they’re priced differently. A project is a defined piece of work with a scope, a price, and an end. Ongoing work is a flat monthly rate for keeping things running and changing them as you change. Plenty of people start with a project and move to ongoing afterward, because the thing we built keeps needing to change and paying twice for that’s worse than budgeting for it.

What if I don’t know what I need?

Most people don’t. Show up with "this part of our week is broken" and we’ll work from there. Figuring out what to do is half the job.

What if our problem isn’t really 'digital'?

Bring it anyway. A surprising amount of what looks like an operational problem turns out to have a small digital fix. If it really isn’t our wheelhouse, we’ll say so on the first call and point you somewhere helpful.

What if our site has been neglected for years?

That’s the common case, not the embarrassing one. Old contacts, a document library nobody has pruned, content added by six different people, a design from a few jobs ago. We take stock of what’s there, fix what’s costing you something, and get it current. The smallest useful first step counts.

Do we’ve to switch software?

No. We build around what you already run. Switching costs you months and gains you nothing.

Our software vendor already offers this.

Sometimes, on their higher plans. Compare what the upgrade costs against what you’d actually use from it. If their version wins, we’ll tell you.

What if it gets something wrong?

It queues, you approve. Nothing reaches the public that you haven’t seen.

How is this different from an agency?

No six-month timelines, no account managers, no relay race of strangers. You work directly with the same person all year. When we quote a project it’s a fixed price against a written scope, not an hourly estimate that grows.

How is this different from a freelancer?

Continuity. Same person every month, not a new one every time something breaks. We keep the things we build running between requests, not just when you remember to call. And we handle the project management. You bring the problem, we run with it.

How does the work actually happen?

First call, we agree on the first thing to fix. You’re using it within days. After that, you ask for whatever else through email, text, or a call. We work it. No tickets, no portal, no project manager on your end.

How long until we see something working?

Days, not months. The first thing we build is narrow on purpose. One problem, one fix. So we can have it live fast and you can feel the difference.

Do you work with cities and counties?

Yes, and it’s a good part of what we do. We can work as a contract webmaster on an annual agreement or take on a defined project like a redesign or an accessibility remediation. We provide a written scope of work, quote as a not-to-exceed, and can structure the whole thing around your fiscal year. W-9 and certificate of insurance on request.

Can you help us meet the ADA Title II deadline?

That’s the work. The standard is WCAG 2.1 Level AA. Entities with a population of 50,000 or more have until April 26, 2027, and smaller entities and special districts have until April 26, 2028. We audit, remediate, and document what was fixed so you’ve something to show. Then we keep new content from putting you back where you started.

Can you respond to an RFP?

Yes. Send it over. If it’s an informal solicitation we can turn a quote around quickly, and if it’s a formal one we’ll tell you honestly whether we’re a real fit before either of us spends the time.

Is there a contract? What if we stop?

Projects are covered by the scope of work and end when the work is delivered. Ongoing work for businesses is month to month, pause or cancel anytime. For public entities it’s an annual agreement that renews with your fiscal year, with no early termination penalty. If ongoing work stops, anything we host stops running and you get your data as a CSV file. Same as letting any other contractor go.

Yes, under the hood, for the parts where it helps. What you buy is the outcome. What we care about is that it’s right, that you approve it, and that it tells you when it isn’t sure.

How do we get started?

Send a message below or email us directly. First call is free, fifteen minutes, no pressure. We’ll know quickly whether we can help.

Case study

The whole week, visible from anywhere.

A family rental business that ran on phone and paper, with a website dating from 2011.

Where it started

The business ran the way a lot of good small operations still do: on the phone and on paper. Reservations went in a book, and whoever had the book knew what was free. The old site described the policy plainly, first come and first served.

That worked for them for years. What it can’t do is answer someone planning their next day at eleven at night, or someone who just wants to know how far the harbor is from Waikīkī. Their old site listed what they offered and gave a phone number. That’s it.

Every question a customer had was a forced phone call, and so was every surprise squall that cancelled a reservation. All of it managed on paper.

What we built

A new site, top to bottom. Rebuilt in April 2025. New structure, new copy, real photography and video of the actual boats on the water, and a layout built for the phone first, because that’s where the decision gets made.

Online booking. A customer can now see what’s available, book it, and pay, without calling anyone or waiting for someone to call back.

A scheduling system the business runs on. This is the part that mattered more than the website. The paper calendar moved into a booking and scheduling platform, wired into the site, so availability updates itself, reservations live in one place, and the answer to “are we free Wednesday?” stops depending on who’s holding the reservation book.

Outcome

What changed

Fewer calls that exist only to ask what’s available. Customers now arrive already knowing the plan. And a day that everyone working it can see, from wherever they are.

“The online scheduling alone has relieved so much stress, and it’s so nice to see our work days laid out on all of our devices at any time.”

The Watercraft Connection

He came to us to modernize the website. A year on, what he wrote to us about wasn’t the website at all. It was being able to run the business from a phone.

That part wasn’t really in the brief. Neither of us knew going in that the site would turn out to be the smaller half of the job.

Since then

Some projects end. Some turn into a Webmaster request, and this one did.

The people running this business aren’t at a desk. They may need to request a change from the dock between rentals, or from the water. Their preference is text, with email for anything that needs a paper trail, and that’s the whole system. No portal to log into, no ticket to submit, nobody in between.

What Webmaster covers

The part worth noticing

Almost everyone who calls us describes a website problem. Often enough the website is the visible part of something else: a job that can’t be done without a phone call, or a schedule that only exists in one person’s handwriting.

We go looking for that before we quote, because it’s usually the half that’s actually worth fixing.

That’s most of what we do, and it’s why we don’t sell websites on their own.

What Digital Operations covers

At a glance

Client: The Watercraft Connection
Engagement: Project, then Webmaster
Delivered: April 2025
Previous site: Dated from 2011, with no online booking
Scope: Full rebuild, copy, photography and video, online booking, scheduling migration
Booking platform: Acuity Scheduling

How it’s built

Next.js, written as custom code. No page builder, no theme, no plugin stack to keep patched. Images are served in modern formats at the size each device asks for, and the hero video is the client’s own footage rather than stock.

Scheduling runs on Acuity, so bookings and availability live in a system the business already controls and could keep using without us.

The code is theirs. Any developer can pick it up, which is the point.

Visit the site

If something in your business still runs on paper

Tell us what it is.

Get in touch