Case study
They had the argument. Nobody had put it in one place.
An economic development site for a rural Florida county, built with a chamber under new leadership and researched from primary sources rather than from the materials we inherited.
Where it started
The Calhoun County Chamber of Commerce had been quiet for years. New leadership came in wanting to change that, and arrived with a clear position: the county had a real case to make to industry, and nobody had ever assembled it anywhere a company could actually read it.
They were right, and the numbers showed it. Half the county’s working population commutes out every day, against a state average under a fifth. That’s an available workforce, and it was sitting inside a commuting statistic where no site selector would ever have found it.
What existed instead was a printed guide, some pages that hadn’t been revised in years, and a good deal of it in the heads of the people who answered the phone. So every inquiry got answered by hand, and how good the answer was depended on who picked up.
What we built
One place for the business case. Labor force and wages, sector mix, tax rates and millage, utilities, highway and airport access, schools, incentives, available property. The questions a company asks in the first meeting, published, so the first meeting can start further along.
Every figure sourced before anything was designed. We assembled a master fact sheet first: each number, its value, and the agency it came from, with anything unconfirmed tagged as unconfirmed and kept off the page. The site is downstream of that file. Nothing appears on it that can’t be traced back to a named source.
Your Calhoun County Brief. This came out of working with the Chamber on how a company would actually want to find and read this, rather than from a spec handed to us. Three questions, one click each: what kind of operation, how many people, build or take existing space. What comes back is a page about that project. The incentives it appears to fit, what they’re broadly worth, the property that matches the footprint, and who to call. Annual and one time figures stay separate, ranges are shown as ranges, and what’s excluded is printed rather than implied.
Presentation mode, because the reader usually isn’t the decider. A site selector has to convince their own leadership, and until now that meant rebuilding somebody else’s web page as a slide deck. The brief goes full screen, one section per slide, moved with the arrow keys. The Chamber can walk a visiting prospect through it, and that prospect can turn around and show their board the same thing without rebuilding anything.
A property section that doesn’t pretend. The county has a handful of commercial buildings and land parcels. A filterable search over that inventory looks broken on arrival and goes stale in a season, so the site presents the flagship properties itself and hands the full search to the regional database that’s already maintained by someone else.
What we found
The materials we were given to work from contained five errors, each of which would have been visible to exactly the reader this site exists to impress.
A workforce partner named on the source copy doesn’t serve this county. Rail service described as in county doesn’t exist and hasn’t since the line was pulled up. A funding program the county was associated with is one it isn’t eligible for. A utility named as a provider was absorbed into another company years ago. A state agency cited by name has been dissolved.
None of that was anyone’s fault. It’s what happens to written material while an organization is quiet, which is exactly the stretch this one was coming out of. But a company evaluating a location spot checks, and one wrong partner name costs more credibility than the whole site buys back.
Getting this right is most of the work, and it’s the part that usually isn’t done. A rebuild that faithfully reproduces stale content produces a better looking version of the same problem.
The part worth noticing
It tells you when the answer is no. A project over 150 jobs gets no estimate at all. It gets the county’s labor force number, an honest note that a project that size is a conversation rather than a calculation, and a phone number. A tool that will tell you something might not fit is the only kind anyone believes when it says something does.
Every number carries its own arithmetic. A figure, the formula behind it and the caveat on it are one component, so a layout change, a screenshot or a crop can’t separate them, and nothing else on the site is allowed to render a currency figure. The dates that eventually expire are constants with a check on them, so the build complains while there’s still time to fix it rather than lying quietly in 2031.
It was built to be usable from the ground up. Real headings, real link text, reachable and operable by keyboard, and colour contrast checked against the standard rather than assumed. Three colours in the palette are deliberately not the raw brand values, because the raw values fail at small text sizes. That’s the shape of the whole discipline: it’s decided while the thing is being made, because deciding it afterward means doing the work twice.
And it’s not locked to us. Content is separated from the pages that display it, behind one adapter, so moving to an editing system later is a change in one place rather than a rebuild. That decision costs a day at the start. Skipping it is what turns a content system into a second project.
At a glance
- Client
- Calhoun County Chamber of Commerce
- The site
- Invest Calhoun, the county’s economic development site
- Engagement
- Project, then Webmaster
- Delivered
- 2026
- Scope
- Full build, content research and sourcing, Your Calhoun County Brief, presentation mode, property section, launch
- Worked on
- The framing as well as the facts, with the Chamber’s leadership
- Standard
- Built to WCAG 2.1 Level AA
- Reference
- Available on request
If your county or town needs the same thing
Tell us what you have now, and what people call the office to ask.