What does a tech lead do for a concrete contractor?

They came to us about a website. Some of what needed fixing wasn’t on the website at all.

It started as a website.

DH Construction & Concrete is a concrete contractor. Before building them anything, we wanted to know how the business actually runs: where jobs come from, which work they want more of, and which tools they really use day to day.

That’s how the email came up: it ran on a different domain from the business. We moved it onto their own.

Their site was a rented template, and most of what was wrong with it came from the platform writing content automatically. None of it was their doing.

What we measured before changing anything

No tap-to-call link on any page. The only call to action was “Send us a text.”
The same title tag on every page. The line a search result shows for each page was identical across the site.
89 AI-written blog posts. One was about concrete for skyscrapers, which isn’t work they do. Google indexed them.
Email on a different domain. That domain showed a “Coming Soon” page, and Google repeated the address as their business email.
Reviews in the wrong place. Two reviews on Google. About a dozen five-star reviews sat on the rented site instead.
No lead tracking at all. Leads came in by phone and through the site’s text form, with nowhere to keep them together.

What we took on

Each piece came out of the same conversations about how they work. Some were decisions, some were builds. The website was one of five.

How leads and quotes come in.Worked through before anything was built. The new site lays out how quoting works, step by step.
Email on their own domain.Moved off the separate domain and onto the same one as the website, so the address people see matches the site.
A lead tracker built around how they work.It keeps leads from the website’s forms and from phone calls in one place, with the bids and follow-ups that go with them, and gives every lead an owner.
A new website of their own.A tap-to-call number on every page, its own title on every page, service pages about the work they actually do, and reviews from real customers up front.
Care that keeps going.We host the site and keep it running. When something needs changing, they text us.

Someone looking at the whole picture.

A concrete contractor needs someone on their side who learns how the business runs, works through the tech decisions with them, builds what fits, and is still there when something needs changing.

What an on-call tech lead does

At a glance

Visit the site

Client
DH Construction & Concrete
Business
Concrete contractor
Engagement
On-call tech lead
Scope
How leads and quotes come in, email on their own domain, a lead tracker, a new website, hosting and care
Previous site
A rented template with automatically written content

Tell us how work comes in.

That’s where we start.

Get in touch